ACET shortlisted for two CIM Marketing Excellence Awards
Two social marketing campaigns developed and delivered in
2010 by local charity 'AIDS Care Education and Training' (ACET
Jersey) have been shortlisted for two Marketing Excellence awards
by the Jersey branch of the Chartered Institute of
Marketing.
Wise Up to BBVs is a 'whole prison' approach
to tackling blood borne viruses at HMP La Moye. It has been
shortlisted for the Marketing Achievement on a Small Budget
Award.
The new training and education programme has been
developed to reduce the spread of HIV, hepatitis B and hepatitis C
both in the prison community and the wider community outside
prison. It ensures that both staff and prisoners know how to
protect themselves from infection and are aware of the benefits of
immunisation and voluntary testing.
The programme has three key messages: Get protected; Get
tested; Get treated. To date, 97 per cent of prison staff have
completed at least two hours training and 74 per cent have
completed the full six-hour training course delivered by ACET
Jersey staff at the prison.
During 2010 ACET Jersey run a local HIV prevention
campaign aimed at improving young people's knowledge about HIV and
reducing risky behaviour. This campaign has also been shortlisted
for the Best Use of Media Award.
A recent survey showed that almost 50 per cent of young
people have a dangerously low knowledge of HIV and AIDS, a
considerable concern since one in ten of people diagnosed with HIV
in the UK are under the age of 24. When young people were asked
where they would turn to for information on HIV and AIDS, the
internet was overwhelmingly cited as the first port of
call.
The local campaign is entitled HIV in Jersey: It is real,
it is here. Take responsibility. It has been developed using a
series of animated film clips and an interactive quiz: Are you
protected? which have been sponsored by, Standard Chartered Bank.
Both areposted on the home page of ACET Jersey's website, www.acet.je. The campaign also uses DVDs,
postcards, roadside banners and stickers to highlight the risks of
contracting HIV in Jersey, and provide young people with the simple
facts that could keep them safe.
Rosemary Ruddy, an ACET Trustee said: "As a tiny
charity with just 2 staff we are thrilled to be shortlisted for
these prestigious awards. Social marketing campaigns such as these
are most effective when they activate people to make changes in
their behaviour which will improve and protect their health. That
usually takes time, but we are already seeing an increase in
requests for voluntary testing and immunisation, as well as
improved knowledge about BBVs and a commitment to change behaviour,
as a direct result of these programmes."
Revised September
2011.